Our Beaujolais and Mâconnais wines in November, wines that bring people together !

3 photos taken recently – 3 totally different subjects = one common denominator: our Beaujolais and Mâconnais wines !

1️⃣ As part of the wine industry discovery week, students from IDRAC Business School came to understand the branding strategy for some of our ranges.
👌 An interesting way to see how creativity meets exceptional expertise. A practical case in point with our JEAN wine, “the kind of wine that makes you love France” according to Périco Légasse.

2️⃣ Les Beaujolais Nouveaux… Nathan was at Frederic PILMES last week for a tasting of our 2023 Beaujolais Nouveaux. And the entire sales force was on hand to visit customers!
🤘 Has the tide turned? Has it now become ulra trendy to love Beaujolais Nouveau? A wine for sharing “par excellence”, a true “wine festival” for wine merchants and restaurateurs, this “primeur” AOP has won numerous awards and is an opportunity to show that behind the tree lies a magnificent forest: Brouilly, Saint-Amour, Juliénas…

3️⃣ Jean and the Winery… Between the jolts of passion and sometimes incongruity, each spectator was invited to follow the actors into the nooks and crannies of our cellars with a tasting of 4 wines from our estates. 🤝 It was an ultra-enriching experience for the entire organising team, but this new wine tourism initiative, experienced by over 400 people, also generated a lot of positive emotions towards the love of a region and its heritage.

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